In addition to giving the service generally high marks, Ancillary Factory had this to say about Zoho Creator:
…pretentious design-tards may have a hard time matching it to their site. And, seriously, how does this company make money?
It’s true that look-and-feel customization is currently not a strong point but given that Ancillary Factory is itself a graphic & web design company the reference to “design-tards” can only be self-deprecating humor.
As for the “make money” question it’s remarkable how many folks automatically assume Zoho is a company when cursory digging finds it simply self-described as an Office Productivity Suite from AdventNet Inc.
From what I can tell it looks like TechCrunch is the main source describing a parent company relationship.
If anyone knows the real deal, please let us know. In any case Zoho is not exactly a struggling startup…




In fact, even within the Zoho Suite, Zoho CRM & Zoho Projects are doing really well in terms of paying customers, in addition to gaining tons of free users. The reason we haven’t offered a paid version in Zoho Creator (and some of the other Zoho services) is precisely the absence of features like look-and-feel customization. We are also working hard on improving site scalability, responsiveness, UI consistency, integration across Zoho services, integration with third party services … all of which we feel are important before asking for money!
In almost any business, there is a period of investment before revenue and profits materialize. Zoho suite, being a fairly ambitious engineering effort, needs a longer period of patient engineering work; as a company, AdventNet is well prepared for this - we have been in business profitably 11 years now.
Thanks for your support, Pete!
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